Affiliate Program Mastery: Learn How To Build Internet Capit |
by: Isaiah Hull |
As I mention in almost all of my articles, 97% of Internet marketers never make a cent online. I mention this simple fact because it has a lot of power--it has the power to completely discourage people who are not succeeding, and it also has the power to encourage those same people who are failing to learn, so that they can succeed. In this article, I will teach you exactly what it means to build Internet capital goods--and how it relates to entering that top 3%. When you finish reading this, you will have complete faith that you can succeed and you will understand exactly what it will take to do so. So what are capital goods? You know that regular businesses purchase capital goods to increase production. You know that industrial businesses operate some of these capital goods to produce goods that they can then resell for profit. You know that capital goods can be land. They can be factories. They can be machinery. They can be people. . . So how does this relate to marketing your affiliate program? It's quite simple--in order to succeed, you must build a large pile of Internet capital goods and then use them to pull in customers and retain them. Most affiliates do not understand this concept. They start out with a boilerplate gateway webpage--that everyone else who sells the same product also uses--and then they use that page in conjunction with paid advertisement and hope for success. In almost every single case, they never make more than a couple sales, give up after 3 months at the absolute most, and then move on to the next opportunity. If you do a simple analysis of successful affiliate program marketers (which, for practical reasons, will be easiest if you do it through websites), you will find that they either a) have purchased Internet capital goods and advertisement with a lot of money or b) have an enormous amount of Internet capital goods. (You can test this yourself by checking the top listings in search engines for any keyword combination). What does this mean for you? It means that you either a) are already rich and can purchase that land, factory, machinery, and workers immediately (website, product rights, advertisement, etc) or b) you need to start building these Internet capital goods or you are definitely going to fail within 3 months. So how do you know what is and isn't an Internet capital good? An Internet capital good is an item that, once you build or purchase it, will constantly add or create value for your business. This includes links, content, dynamic scripts, free tools that your targeted audience can use, and mailing lists that you can consistently offer your products to. If you are not making an effort to build these Internet capital goods, you are the Internet equivalent of real life business that purchases frozen pizzas from the supermarket next door, heats them up in a microwave, and then tries to sell them. On top of that, your store has no napkins or condiments or tables or chairs or pizza boxes. Everyone must sit on and eat off of the floor. Would you want to purchase pizza there? No, you would get it at the supermarket frozen at a cheaper price, or you would go next door, where they make it and then bake it in an oven, where you could sit down at a table in a chair. Take the time to understand this point: If you want to succeed, you absolutely must either have money to buy your land, store, table, chairs, and oven--or you must build them yourself. Fortunately for Internet marketers, you have a huge advantage over regular businesses--you can build all of these Internet capital goods; you do not need to pay for any of them. You can build every Internet capital good I have mentioned above for no cost at all. And you will if you want to succeed on a limited budget. So setup your links. Make quotas; reach those quotas every week. Build content. Find legally reusable expert articles and add them to your website. Build pages that offer free tools to your customers. Use free advertising methods advertise this page as a useful stand-alone (which happens to be linked to your related website). Setup a free content ezine or marketing list that is related to your website. Register with free directories to get customers. All of these Internet capital goods will not only draw customers to your business through a multitude of sources, but they will also retain customers that come to your website through free or paid advertisement by giving them the option to get free information or use free products. As every marketing study has indicated, multiple impressions of a product increase a person's chance of buying it--and multiple contacts with a salesperson increases the conversion rate. By retaining customers you will both increase the impression of your product and expose them to your sale copy, which will dramatically increase your conversion rates. If you get nothing else out of this article, please remember this fact: the only way to successfully build and expand an Internet business is by building Internet capital goods and staying around until you have enough to constantly draw and retain customers. If you do not have the money to purchase these capital goods, start building them today for free or you will probably be ready to give up in about 3 months. Copyright 2004 Isaiah Hull
Isaiah Hull makes money online teaching other people to build successful Internet businesses: http://www.workathomerightnow.net/pluginprofitsite.html. Email him personally at mailto:Houolol@aol.com to receive free, personal, step-by-step instructions to build a home business online for an investment of $0 to $300 monthly. |
Thursday, August 14, 2008
Friday, July 4, 2008
by : John McLaren
I still remember thinking that promoting Affiliate Programs was a waste of time. Until I started making a small fortune.
At the end of 2004, I started some time exploring the concept of promoting affiliate programs through pay-per-click search engines. I knew of some Internet Marketing gurus who were claiming you could make thousands of dollars every month. But I was skeptical. I remember thinking, “I know what these guys are about. They just want to sell more books.”
But I decided that at least it was worth a look. The concept is quite simple. Choose a product – and one that has an affiliate program, of course. Set up an advertising campaign at a PPC search engine like Google and choose how much you want to pay per click. Write a three line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission.
So I looked. And thought about it. And looked some more. I was still very uncertain about the whole concept, but I finally decided to test for myself whether it could really work. And since I knew I’d be spending quite a bit of money on advertising clicks, I felt it was well worth investing in a book so I could learn from more experienced marketers how to maximize the profitability of my campaigns.
As my business grew over several weeks I purchased and read several ebooks. By far the best I read was Chris Carpenter’s Google Cash ( http://tinyurl.com/6gdaq ). His approach is genuine, down-to-earth, and he explains very clearly how to build your own affiliate marketing business. And importantly, he makes a fortune doing what he explains in the book.
I started by testing 20-30 campaigns on various products. Most of them were unsuccessful, but I expected that from what I had been reading. I would test a product, and if it didn’t work, I would drop it quickly. The key with this business is identifying the affiliate products and campaigns that are successful. Once you find one that works, the money starts rolling in.
By February of 2005 I had identified several campaigns that were turning a profit. With one of these I was spending $0.08 per click to promote an affiliate product that pays me $18 commission on each sale. Approximately 1 visitor in 100 buys the product, so I make around $10 profit for every 100 visitors that I send.
What a formula! For every 1,000 visitors, that’s $180 in commissions. That might not seem like all that much, but remember once you have a successful campaign it keeps going all day, every day. If you send just 1,000 visitors to a program like this every day, then by the end of the month you will have earned $5,400 in commissions, of which $3,000 is profit.
Does it seem too simple? Well, if it was so easy everyone from your Aunt Mabel to the mailman would be doing it. In fact, while the concept is simple, getting your campaigns to run profitably does take some work. Since I can't possibly teach you all you need to know in one article, I'll give you a few tips here and recommend Google Cash for a detailed explanation:
- Choose Your Product Wisely. The program should pay a commission of $15 or more, otherwise it won’t be worth paying for your clicks. And if the commission is very high, be careful. Some products like web hosting and satellite dish installations may pay commissions of $100, but you face intense competition from other affiliates, so the price you need to pay to get ad exposure and clicks will probably also be very high. Sometimes it is better to identify a niche product with less competition from other affiliates.
- Track Your Campaigns Carefully. If you’re paying around 7 or 8 cents per click for a program that pays close to $20 commission, you need to make at least one sale for every 250 visitors. If you send 300 to 400 visitors with no sale, consider dropping it.
- Days Of The Week Do Matter. When testing campaigns keep in mind the day of the week and even the time of day. Some products sell better on Mondays through Fridays, during business hours. Others, like entertainment products, sell better in the evenings and on weekends.
Getting back to my own experience, after identifying several campaigns that ‘worked’, I spent some time fine-tuning them using techniques I read about in Google Cash. By the end of February I had earned $27,817 in commissions for the month, all on products I had never even heard of at the end of 2004. My profit was a neat $10,795.
It’s incredible really. I made this money without a web site. From home. Working an average of just an hour or two a day.
I’m finally making the amount of money online that I dreamed about.
How about you? Would you also like to build an affiliate marketing business? Could you use some additional income? I encourage you to proceed, but be smart about it. There are risks involved and you should be aware of them. You should read Chris Carpenter’s book. That way you’ll be on a fast track to more profitable campaigns. And his book will save you hundreds of dollars, easily, as you avoid some common mistakes and pitfalls.
Good Marketing!
About The Author
John McLaren has worked for many years selling IT consulting services. Now he works from home, just a few hours each day, building his highly successful affiliate marketing business. For more professional advice, he recommends the book, Google Cash, available at: http://tinyurl.com/6gdaq.
Thursday, July 3, 2008
"Affiliate Programs to Avoid" |
by: Rosalind Gardner |
| Affiliate Programs to Avoid Copyright 2003 (c) Rosalind Gardner, All Rights Reserved. As an affiliate marketer of Internet dating services, I'm always on the lookout for good quality dating sites and products to offer my single visitors. Merchants help me out when they let me know about their new products and affiliate programs. I was therefore thrilled when one of my friendly affiliate competitors got in touch to tell me that he'd started his own Internet dating service and affiliate program. Having launched a community membership site myself last year, I could fully appreciate the huge amount of time and money my friend had invested to develop this new site. He was justifiably proud of his accomplishment and I was excited by the prospect of having a product to promote that would benefit everyone - my customers, my friend and myself. Unfortunately, it didn't quite work out that way. The first stumbling block was the low commission he offered. His top rate was 30%, with no commissions on recurring sales. This puzzled me. As an affiliate marketer of dating programs, he should have been aware that new sites offer at least 50% on new and recurring sales to entice good affiliates to sign up. If commissions on recurring sales are not offered, then the rates on new sales should be increased to between 70 and 100 percent. In most cases, his affiliate program would have struck out for me at that point. However, as this was my friend's site, it occurred to me that perhaps his product was so unique that the potential for high volume sales might offset the lower commission. Hoping for the best, I continued my review. When I got to the site, the first thing I noticed was '6 registered members' prominently displayed at the top of the homepage. That normally wouldn't be a problem, except for the fact that my customers are looking for friends and soul mates. If I send them to a site where there are only six people to meet, they'll likely be disappointed. Worse, by wasting their time, they lose trust in my judgement and then I will lose them as customers. That's not good. My customers are literally my bread and butter. Giving them what they want and expect is how I stay in business. Paying for traffic that I send to a merchant site where there is nothing to buy, will put me out of business. (This is how a membership site should be structured. When starting a dating service, the merchant pays for advertising to bring people to their site. To entice visitors to sign up as members, he will initially offer his services for fr*ee. When the database is large enough to attract paying customers, the affiliate program manager then invites potential affiliates to join their program.) Although my friend's program had already struck out for my customers and me, I was still curious, so I kept on looking. Next I clicked on a link labeled 'Dating Resources'. Expecting to find Internet dating tips and advice, I found links and banners pointing to Lavalife, FriendFinder and other affiliated dating sites instead. When I asked him about placing affiliate programs on his site, my friend said he simply wanted to supplement his income until the dating service got *rolling*. I can understand his motivation. However, what he doesn't understand is the concept of customer 'hijacking'. As an affiliate, you pay good money to get visitors to your site. You presell your merchants' products and expect the merchant to honor their end of the bargain by making the sale and sending your commission check. You don't pay for the merchant to send YOUR customers to THEIR affiliated merchants. I didn't need to look any further. I told my friend that I would hold off on signing up and why. Fortunately, he understood and has already alleviated some of the problems I mentioned. Knowing when NOT to sign up for an affiliate program can sometimes be a tough call. However, you can simplify the process considerably. Put yourself inside your customer's head. If the product won't work for them, the program strikes out. Simple as that. |
Wednesday, July 2, 2008
Affiliate Programs Worthless for 80% of Affiliate Market
by: Mike Banks Valentine
TOP AFFILIATE MARKETERS DO MOST OF THESE TEN ITEMS
1. Top affiliate marketers cloak web site links
http://WebpositionAdvisor.com/tools/link_cloaker.php
2. Top affiliate marketers write & distribute articles
http://www.ideamarketers.com
3. Top affiliate marketers focus on a market niche
4. Top affiliate marketers use autoresponder series
5. Top affiliate marketers create web pages to pre-sell
6. Top affiliate marketers gather email addresses
7. Top affiliate marketers advertise SOMEWHERE
8. Top affiliate marketers optimize for search engines
9. Top affiliate marketers give away ebooks or freebies
10. Top Affiliate marketers have their own mailing lists
About the Author
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Mike Banks Valentine operates WebSite101 where you can learn more through an extensive Affiliate Marketing Tutorial http://WebSite101.com/Affiliate-Marketing
Want more details on how to become a top affiliate marketer?
http://WebSite101.com/pam.html their sales letter is cheesy
their product is so good I wrote them a testimonial! Buy it!
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©2005 - All Rights Reserved
Tuesday, July 1, 2008
3 Keys To Success With Your Affiliate Program
Copyright 2005 Andy Murray
1. How to attract affiliates
2. Classifying Affiliates for Better Management
3. Safe Guarding Against Spam
The best thing to do in this case is to immediately terminate or disable the account of the affiliate URL that was spammed.
Monday, June 30, 2008
3 Tips To Succeed With Affiliate Programs.
Then we visit each and every website listed and join the programs becuse they are free! to join. We put all sorts of banners and text ads on our links page and expect to see a check in our mail box the next morning.
Since you already know a little about rc planes it wiil be much easier for you to promote various aspects of the product.
So when selecting the affiliate prgram keep in mind the following sequence
b. Qulaity of the product. To know the quality of the product it is advisavle to buy the product yourself first.
Visit http://www.myfriendlyebooks.com/Aff/a1.htm)
is because this is internet. No one knows you here or has seen you personally.
much easier for him to compare the product you want to promote with similar 4-5 products in the category.
4-5 products before buying. By capturing email addresse you can "follow up" your subscribers later on using newsletters or product features using email autoresponders.
That's it friends. I hope these words were helpful. I wish you good lick in your affiliate promotional journey
Copyright 2005 Shrinivas Vaidya
About the Author
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Shrinivas Vaidya is the webmaster of http://myfriendlyebooks.com
To help you start with right affiliate progrmas I have assembled
a list of 50 affiliate programs that pay AT LEAST 50% commissions.
You can access the listing for fr`ee at the followinf url.
http://www.myfriendlyebooks.com/Aff/a1.htm
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Sunday, June 29, 2008
5 Mistakes To Avoid When Choosing An Affiliate Program
#1 Don’t Compete, Support
#2 Little Reward
#3 Old Statistics, if Any
#4 No Support
#5 Fresh Ideas, Creatives
About the Author: Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
Source: www.isnare.com